Transforming Content to eLearning in Days, Not Months 

Transforming Content to eLearning in Days, Not Months 

Jam Pan’s Head of Client Services and Talent, Kirsty Wilson, talks about our new Rapid service, which has been designed to enable learning teams to create modern digital learning from existing, out of date or dull content – without the historically high cost and long turnaround times.  

What is the Rapid service? 

Jam Pan Rapid provides organisations with the ability to convert existing learning content (such as PowerPoints, documents, or previously authored courses) into great looking eLearning in an efficient and cost-effective way. Not only will the learning be aligned to your brand guidelines, but it will also be responsive to any device that it is viewed on. 

What is the need for the service? 

Based on extensive conversations with our clients, it has become increasingly apparent that there is an urgent demand to revolutionise the way we upgrade outdated eLearning courses or content. The key challenge lies in transforming these materials into modern eLearning experiences that seamlessly align with an organisation’s brand guidelines and ensure accessibility for all. 

However, we recognise these transformative initiatives have faced significant obstacles in the past, primarily due to high costs and lengthy timeframes. We made it our mission to develop a solution that eliminates these issues by providing our clients with an efficient and cost-effective solution to transforming content into eLearning. 

What are the benefits? 

Whilst keeping learner experience at the forefront, through our streamlined design of the Jam Pan Rapid process, we have been able to significantly reduce the time it takes to create this type of learning project. For example, a 30-minute module in Storyline, which previously took 2 months, was reduced to 10 days (including two review cycles), saving our clients over 70% compared to previous costs. 

What’s the difference between Rapid and standard content creation? 

The key difference is the criteria we use to ensure that rapid content creation, stays truly ‘rapid’. For this to happen, there must be 100% of the content already available. This can be in the form of PowerPoints, word documents, etc. We create a template in our clients authoring tool of choice; this will have defined screen types and all brand guidelines built in. Using this template can significantly save on time and cost as it eliminates the need to customise every aspect of the course. 

By establishing and sticking to the Jam Pan Rapid predefined parameters, including only two review cycles, the project and stakeholders remain focused on ensuring accurate course development. Unlike traditional content creation, the rapid offering prioritises streamlined transformation using existing content, rather than starting from scratch. This approach allows for greater efficiency and faster results. 

What are the main challenges in the industry when it comes to content creation? 

We have a number of challenges we need to overcome to ensure that the learning solutions we provide are right for both the learners and the organisation. The first challenge is identifying the actual need we are trying to provide a learning solution for. We do this by using our experience to ask clients the right questions and really listening to what they tell us so we able to get to know the audience, clearly define learning outcomes and measure success. 

Once we have this, we need to create content that aligns to these in a format that is easy to find and consume.  

A consistent challenge that we see is time poor learners, who struggle to dedicate time in their day to learning. So, for us as content creators, it’s about us looking at how we can provide an effective learning solution at the point of need, that minimises time away from their role and maximises the opportunity to learn. We also need to ensure that resources and content can be easily accessed at the point of need, beyond the initial learning intervention. 

The final challenge is making sure that learners know about the content we have created. This means our solution needs to go beyond content creation and into how we can support communication strategies for our clients to that not only inform learners of the new content but help them understand the value it can add in their role. 

What makes successful learning content in your opinion? 

For me, it’s about creating learning content that provides an easily accessible answer to a question at the point of need, in a bite-sized format. For example, if we wanted to know how to create a PivotTable in Excel, what would you rather do? Sign onto an LMS manually, look through all your available courses and then take a 1-hour piece of eLearning which covered the history of Excel and what PivotTables are? Or would you rather have a 1-minute guided screen record which you were able to search for and easily find on your internal communications platform? The success of our learning initiatives not only rely on the quality of the content and how it’s consumed but also creating ‘the why’ for learners – to help build the motivation to learn and ultimately drive a culture of self-directed learning. That’s why we developed Jam Pan Engage. 

Ready to transform your content to great looking eLearning in days? Get in touch with us to find out more about Rapid at rapid@jam-pan.com.