Our Story.

Where we started

We’ve been in digital learning for a long time, and we know how difficult it can be to find the right people for your projects. We’ve been there, as clients, suppliers and even freelancers. And we know that striking the right balance to resource your projects can be a real challenge. Do you go in-house, use freelancers or reach out to outsourced partnerships? 

Trust us when we say we’ve felt your pain.

Stuck with the same suppliers

Back when we worked in-house, we found ourselves often frustrated with the range of partners we had access to. We were often limited to a list of suppliers on a procurement list, which meant the same ideas and solutions time and time again. And if we wanted to find a new one? Hours spent scouring the market, running RFPs, shortlisting and more. 

It was a distraction – taking time and money away from our team investing in incredible new projects.

The talent is out there – but how do you find it?

Equally, we knew that getting smaller, more exciting vendors or even freelancers onto our supplier list was nigh on impossible. How could we tap into that talent and get them through the procurement gates?

There’s got to be a better way…

An online marketplace for digital talent

And so Jam Pan was born. A unique marketplace giving businesses access to high-calibre freelance talent as and when they need it.

Our founder, David Wood, started Jam Pan back in 2014 to create a better way to connect digital learning talent with opportunities and to help agencies flex and scale with talent on demand.

Since then we’ve grown a global freelancer base of over 1,000 to support leading brands including Dixons Carphone, Quilter, Sodexo, Google, Deloitte and Shop Direct with their digital learning needs. Ranging from just a few days of developer support to large scale digital global learning projects, they’re saving time, cost and delivering real impact to their learners and their business. 

We’re passionate about driving innovation in the learning industry by tapping into the growing gig economy and so proud to be helping clients and suppliers do great work together. And we’re just getting started.

“Jam Pan is a pragmatic partner that helps me get things done quickly at low cost. It saves me time and cost of getting multiple suppliers on our system and the overhead involved, and acts as an impartial expert on the suppliers and trends in the market. ”

Mike Booth, Dixons Carphone

Our Team.

In addition to over 1,000 freelancers and agencies available to support your digital learning needs, the Jam Pan core team is here to help you. Meet the team:

David Wood

David Wood

Founder & CEO

David is an evangelist for performance-focused, solutions-based, hard-hitting learning, challenging innovation and creativity in learning and technology. David has worked in lead creative and learning management positions in policing, telecommunications and education.

He has been a judge for the Elearning Awards and the Telegraph’s Educate Awards, a former eLearning Network board member and the recipient of numerous learning awards. David is passionate about supporting start up businesses in the Learning Technology sector having experienced the journey first hand with the inception of Jam Pan in February 2014.

Julia Spencer

Julia Spencer

Chief Operating Officer

Julia joined Jam Pan in October 2018 to support plans for growth. She oversees the day to day running of Jam Pan, making sure we’re delivering against everything our clients, freelancers and agency solutions need. 

Before joining Jam Pan Julia worked for over 10 years in higher education running a range of projects to support and improve the student experience.

John Hinchliffe

John Hinchliffe

Head of Talent

John is an internationally recognised, award winning learning professional with over 10 years in the Learning & Development industry and joined Jam Pan in August 2020. John has a large focus on best practice sharing which has taken the form of creating viral tip sharing campaigns on LinkedIn, mentoring individuals throughout the globe and also volunteering on the board of directors for the eLearning Network.

These qualities fit perfectly with his role as Head of Talent here at Jam Pan, to ensure that our freelancers and are supported and developed to provide the best services possible and work with our agency solutions to help showcase their solutions to some of the largest companies in the world.

Emma McEvoy

Emma McEvoy

Marketing and Talent Officer

Emma is first point of contact for enquiries so you’ll definitely meet her if you’re working with with Jam Pan!

Emma joined us as at the start of 2021 in a new role for Jam Pan of Client Services and Talent Administrator. Emma has made a massive difference already and recently moved into another new role as Jam Pan’s Marketing and Talent Officer. Emma will be working closely with our Head of Talent, John and our marketing partner, MAAS Marketing so we’re very excited to see what she does in this next new role to support our growth!

After obtaining her degree in Geography and MA in Marketing, Emma has experience from her previous roles working within both Marketing and Learning and Development to help improve the learning experience for end users.

Casson McRae

Casson McRae

Digital Solutions Architect & Researcher

Cas joined Jam Pan in July 2018 bringing with him over 15 years as a learning professional in which he has closely followed the evolution of digital learning from eLearning design and development through to emergent technologies and practices such as virtual classrooms, social learning, user generated content production, (electronic) performance support and knowledge management. He uses this knowledge and his on-going research to support our clients to transform digital learning in their organisations.


Rachel Loftus

Rachel Loftus

Senior Client Lead

Rachel came to Jam Pan in May 2018 to help manage an increasing client base and now works with some of our largest and most complex clients, engaging senior stakeholders to get to grips with their strategic needs and bring in the right skills to support and deliver the outcomes needed. 

Since obtaining her degree in Psychology and a masters in Sport Psychology, Rachel has worked with teams on performance, leadership, and motivation.

Amelia Deeks

Amelia Deeks

Client Lead

Amelia joined Jam Pan in September 2020 to take on the challenge of delivering client service excellence through pro-active relationship management and developing relationships with our talent solutions to ensure projects hit the mark every time.

Amelia has worked with several large clients in her previous roles and is passionate about using data to drive efficiency and value.

Dawn Diamond

Dawn Diamond

Client Services Administrator

Dawn joined us in June 2021 to build on the success of our focus on strategic relationships, specifically to support some of our largest clients and their increasing shift to deliver innovation using outsourced solutions.

Dawn comes from a very varied background, being a trained dental nurse and more recently supporting people who have experienced long term unemployment back into work.

Tori Jones

Tori Jones

Operations Manager

Tori has bee with Jam Pan since the beginning so knows the business inside out which has made her recent move from Clients Lead to Operations Manager a big win for supporting Jam Pan’s growth. Tori works hard to make sure we’re delivering the highest standards of client experience including managing the on-boarding of new clients, specifically supporting with procurement and project governance. Along with the rest of the team, she is always striving to improve services in order to enhance user experience.

Since obtaining her degree in Biochemistry, Tori has worked in small digital businesses in digital marketing, customer experience and operations. 

Jade Williams

Jade Williams

Finance Assistant

Jade deals with our day to day finance activity working closely with the recently expanded operations team and outsourced finance partner, Redstone Accountancy to make sure we’re belt and braces when it comes to all things finance! 

Jade is really passionate about finance and is currently working towards achieving her ACCA degree in order to further her skills and knowledge of the accounting world.

External Agencies.

Here at Jam Pan, we believe in putting experts around our business to support day to day activity. We work with external agencies that support our accounts, technical support, IT, legal, cyber security and the list goes on… This ensures we have expert talent when we need it.