Our Story.

Digital Learning Buyers: We were there, we felt your pain…

We’ve been in digital learning for a long time. We’ve been clients, we’ve been suppliers, we’ve been freelancers. So we know what it’s like. We know the challenges in connecting the right people with the right project, and keeping the balance between in-house skills and outsourcing.

Spending on RFPs and Procurement instead of Great Learning…

As clients, we found it challenging to find the best partners to quickly act on our needs and deliver, and look beyond a short list of the same companies on the procurement list to do something different. Finding new and innovative suppliers means scouring the market, running RFPs, shortlisting…that all takes time and cost that we’d rather invest in doing great work.

The talent is out there – But how do you find it?

As suppliers, we know it can be hard to get on the radar of buyers, especially if you’re a smaller agency or freelancer. You can do great work for clients, but how do they find you and tap into your talent? You can spend on sales and marketing, but there’s no guarantee you’ll get through procurement gates.

There’s got to be a better way…

We thought there has to be a better way. Inspired by how online marketplaces have disrupted other sectors, David started Jam Pan in 2014 to create a better way to connect digital learning talent with opportunities, and to help agencies flex and scale with talent on demand.

What happened next…

Since then we’ve grown to support leading brands including Dixons Carphone, Old Mutual Wealth and Shop Direct with their digital learning needs, ranging from just a few days of developer support to large scale digital global learning projects with global talent on demand. They’re saving time, cost and delivering great results to their learners and their business. We’re proud to be helping digital learning freelancers and agencies connect with great clients, win work and grow their businesses.

We’re passionate about driving innovation in digital learning, tapping into the talent economy, and helping clients and suppliers do great work together. And we’re just getting started…

Get in touch to find out how we can help you.

“Jam Pan is a pragmatic partner that helps me get things done quickly at low cost. It saves me time and cost of getting multiple suppliers on our system and the overhead involved, and acts as an impartial expert on the suppliers and trends in the market. ”

Mike Booth, Dixons Carphone

Our Team.

In addition to over 1,000 freelancers and agencies available to support your digital learning needs, the Jam Pan core team is here to help you. Meet the team:

David Wood

David Wood


David is an evangelist for performance-focused, solutions-based, hard-hitting learning, challenging innovation and creativity in learning and technology. David has worked in lead creative and learning management positions in policing, telecommunications and education.

He is a judge for the Elearning Awards and the Telegraph’s Educate Awards, former eLearning Network board member, an inspirational speaker at learning and digital media events and the recipient of numerous learning awards.

Michelle Hazelton

Michelle Hazelton

Services Lead

Michelle looks after the services side of the business at Jam Pan and manages a number of our key accounts. She ensures our service offerings are continually evolving to meet our clients’ and suppliers’ needs. Jam Pan is growing rapidly. To support this growth we are making operational improvements to enhance our user experience of interacting with us and our marketplace.

Michelle has 12+ years experience as a product manager developing multi-million pound products, firstly within software development and then within the learning and development sector.

Tori Jones

Tori Jones

Customer Success Manager

Tori helps with the day-to-day operations at Jam Pan, managing client accounts and customer experience. Along with Michelle, she is always striving to improve services in order to enhance user experience. She also assists Stephen with digital marketing.

Since obtaining her degree in Biochemistry, Tori has worked in small digital businesses in digital marketing, customer experience and operations. She is currently working towards her Level 3 Diploma in Digital Marketing.

Catherine Turner

Catherine Turner

Account Manager

Catherine manages client projects for Jam Pan, grabbing hold of the detail and not letting go until successful project completion.

Catherine’s 20+ years of industry experience includes technology training delivery, quality assurance and instructional design roles. Catherine also works for Jam Pan as a freelancer.

Stephen Walsh

Stephen Walsh


Stephen is responsible for sales and marketing at Jam Pan, working with our clients and suppliers to help them get more from the talent economy, consulting with clients on their digital learning needs, and spreading the word on Jam Pan.

Stephen has over 20 years experience in learning technology in the US and UK. He co-founded Kineo, a leading learning technology provider, and is co-founder of BuzzSumo and Anders Pink, a content curation tool for learning.